Own the entry point
Send website, social and repeat customers to your direct menu.
Direct Restaurant Ordering
Commission-Free Restaurant Ordering That Keeps the Restaurant in Control
Third-party marketplaces can be useful for discovery and incremental demand, but they should not be the only digital relationship a restaurant has with its customers. When every online order is mediated by another platform, the restaurant may have less control over the guest experience, less flexibility in how the menu is presented and a cost structure tied directly to order value.
OrderNow gives restaurants a first-party digital ordering option with 0% OrderNow order commission. Instead of taking a percentage of each order, OrderNow uses subscription pricing based on the selected plan and requirements.
0% OrderNow order commissionOrderNow does not take a percentage of direct order value.
Direct web orderingCustomers can order from the restaurant's own web-based menu.
No guest app requiredThe standard guest flow opens in a browser.
Restaurant-controlled menuThe restaurant controls menu content, prices, modifiers and availability.
What matters
What Does Commission-Free Restaurant Ordering Mean?
Commission-free restaurant ordering means the restaurant software provider does not take a percentage of the order value as its fee for processing the restaurant's direct order. With OrderNow, the restaurant pays the applicable subscription charge rather than paying OrderNow a per-order percentage commission. The phrase needs precision. Commission-free software does not mean the entire transaction is free. A payment processor may charge card-processing fees. A delivery provider may charge for delivery. A restaurant may spend money on advertising, loyalty incentives or operational labor.
✓Marketplace Ordering and Direct Ordering Serve Different Purposes
✓The Cost Difference Becomes Larger as Direct Sales Grow
✓Direct Ordering Starts With a Restaurant-Owned Guest Journey
✓Connect Direct Orders to Restaurant Operations
Direct-order journey
How a Direct Order Moves Through OrderNow
Keep the process understandable for guests and staff while carrying the details the operation actually needs.
Capture a structured order
Let guests choose items and modifiers in the browser without an app.
Connect operations
Move the order into POS and kitchen workflows instead of retyping it.
Measure the channel
Compare direct-order contribution, service impact and repeat demand.
Direct-order controls
What Makes a Direct Ordering Channel Work
OrderNow is modular. The strongest setup is not the one with the most features switched on. It is the one that removes unnecessary handoffs and keeps the team clear about what happens next.
Marketplace Ordering and Direct Ordering Serve Different Purposes
Restaurants often treat all digital ordering as one category, but the economics and customer relationship can be very different.
The Cost Difference Becomes Larger as Direct Sales Grow
Percentage-based fees scale with order value. A flat software subscription behaves differently.
Direct Ordering Starts With a Restaurant-Owned Guest Journey
A restaurant's direct ordering experience should feel like the restaurant, not like a generic detour.
Connect Direct Orders to Restaurant Operations
A direct-ordering channel should not create a new manual workload.
Build Repeat Behavior Around the Restaurant's Own Brand
The direct channel becomes more valuable when customers remember to use it again.
A Practical Direct-Ordering Economics Framework
Before changing channel strategy, calculate the numbers with your own agreements.
Economics checklist
What to Test Before Moving More Orders Direct
Compare your current direct-order path with the OrderNow flow using your real menu and actual channel costs. Include subscription, payment, fulfillment and promotion costs in the comparison.
Test the busiest workflowUse the real menu, modifiers and service conditions your team handles at peak time.
Check staff speedMake sure frequent actions are obvious enough for new and experienced staff.
Follow the order end to endVerify what the guest, front-of-house, kitchen and manager each see.
Plan for exceptionsTest sold-out items, changes, delays and temporary device or network problems.
First-party control
Own the Customer Journey Without Adding Operational Work
Direct ordering is valuable when it gives the restaurant more control without creating manual work. Keep the menu accurate, connect the order to operations and compare channel economics using real numbers.
Owned entry pointWebsite, QR and direct links lead to the restaurant's own ordering flow.
0% OrderNow commissionOrderNow does not take a percentage of direct order value.
Connected fulfillmentDirect orders move into restaurant operations instead of manual re-entry.
Measurable channelCompare direct-order performance using your real sales and cost data.
Best-fit channels
Where Commission-Free Direct Ordering Fits Best
Different restaurant formats need different combinations of guest experience, POS, kitchen, inventory and management controls.
Repeat customers
Give people who already know the restaurant an easy direct path.
Website and social traffic
Convert owned attention without forcing a marketplace detour.
Dine-in QR ordering
Keep the interaction direct while connecting it to operations.
Pickup
Use a first-party ordering route with a clear handoff process.
FAQ
Commission-Free Ordering FAQs
These answers stay intentionally concise. Product configuration can vary by plan, restaurant type and implementation.
Does OrderNow really charge 0% commission on restaurant orders?
Yes. OrderNow does not take a percentage commission from orders processed through its platform. Restaurants pay according to the applicable subscription plan. External providers may charge their own processing, delivery or service fees.
What is commission-free online ordering for restaurants?
It is a direct ordering model where the software provider does not take a percentage of the restaurant's order value as its software fee. The restaurant may still have other transaction or fulfillment costs.
Do restaurants need to stop using DoorDash, Uber Eats or other marketplaces?
No. Restaurants can keep marketplaces that create enough value. Direct ordering gives the business another first-party channel for guests who already know or find the restaurant directly.
Can customers order directly from a restaurant website?
A restaurant can link its OrderNow digital menu and ordering experience from its website or other owned channels. The guest opens the web-based experience in a browser.
Do guests need an OrderNow app?
No. The standard guest experience is web-based and does not require a separate app download.
Guided demo
See Your Direct Ordering Economics and Workflow
Share your business type, current setup and the operational problem you want to solve. The demo should start with that workflow instead of showing every module.